In the era of digital shopping, merchants worldwide race to establish their e-commerce presence. But they’re not just seeking technology — they want a premium partner who understands the intricacies of their businesses and delivers a personalized retail customer experience.

For one of the world’s leading e-commerce platforms, unprecedented merchant growth presented both an opportunity and a challenge: how to scale support across a complex service ecosystem while elevating the quality of every merchant interaction.

This case study reveals how TaskUs transformed this challenge into an opportunity — cutting ramp times in half and delivering industry-leading CSAT scores through elite talent recruitment, specialized training and AI-powered solutions.