Customer Experience (CX) is an aggregate of a customer’s A-Z experience with a brand. It is not a snapshot in time, such as a key touchpoint or a critical interaction.

TaskUs believes that one of the best ways to deliver this holistic, A-Z experience is to offer an omnichannel relationship. This means engaging with customers through a channel (SMS, chat, voice, etc.) that the customer desires to use, on their terms, whenever and wherever they want to communicate.

TaskUs prides itself on having unique insights into each customer’s journey—every interaction that a customer has had with the brand—from previous complaints, to usage statistics and purchasing behavior to deliver a one-to-one tailor interaction.