The COVID-19 pandemic changed the way people interact with financial services, with most consumers preferring to transact online rather than go to banks or other financial institutions. This drastic behavior change accelerated the shift towards digital transformation.
The use of digital technology, however, is not enough to ensure the happiness of customers. The truth is, Customer Experience (CX) transformation is still the driving force behind digital innovation. FinTech companies that invest in digital technologies have partnered with a comprehensive customer experience strategy to enjoy higher rates of recommendation and customer retention. In fact, in a survey conducted by Gartner, 81% of companies say that they compete based solely on CX, proving that customer-centricity in crafting customer experiences is what makes or breaks customer satisfaction and loyalty1.
This, in turn, incentivized FinTech organizations to take a closer look at their CX journey, making way for the discovery and removal of inefficient processes and the creation of innovative solutions that will transform customer experience. We’ve listed below 4 CX transformation trends driving the FinTech industry in 2022 and beyond.
While all these CX transformation trends have their benefits, these are not a one-size-fits-all solution. Every financial institution has unique goals, processes, and needs—all of which have to be considered before incorporating any of these trends into your CX strategy. Having the right FinTech outsourcing partner that could meet the demand of your fluid and transformational goals and processes is crucial to the success of your CX strategy.
At TaskUs, we are leading the charge in the CX space. As the preferred partner of some of the world’s most disruptive FinTech companies, we understand the importance of crafting a comprehensive CX strategy for the growth and success of our client-partners. We act as extensions of their in-house team and craft recommendations that guide them throughout the ever-changing needs and expectations of customers.
Successful digital transformation can only happen through the implementation of a robust CX transformation strategy. TaskUs’s years of expertise in the CX space can help your FinTech business deliver a customer experience that will not only satisfy your customers but also bring success and growth to your business. Learn more about our Digital CX solutions and how we help disruptive companies like yours.
References
We exist to empower people to deliver Ridiculously Good innovation to the world’s best companies.
Services
Cookie | Duration | Description |
---|---|---|
__q_state_ | 1 Year | Qualified Chat. Necessary for the functionality of the website’s chat-box function. |
_GRECAPTCHA | 1 Day | www.google.com. reCAPTCHA cookie executed for the purpose of providing its risk analysis. |
6suuid | 2 Years | 6sense Insights |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
NID, 1P_JAR, __Secure-3PAPISID,__Secure-3PSID,__ Secure-3PSIDCC | 30 Days | Cookies set by Google. Used to store a unique ID for various Google services such as Google Chrome, Autocomplete and more. Read more here: https://policies.google.com/technologies/cookies#types-of-cookies |
pll_language | 1 Year | Polylang, Used for storing language preferences on the website. |
ppwp_wp_session | 30 Minutes | This cookie is native to PHP applications. Used to store and identify a users’ unique session ID for the purpose of managing user session on the website. This is a session cookie and is deleted when all the browser windows are closed. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 Years | Google Analytics, Used to distinguish users. |
_gat_gtag_UA_5184324_2 | 1 Minute | Google Analytics, It compiles information about how visitors use the site. |
_gid | 1 Day | Google Analytics, Used to distinguish users. |
pardot | Until Cleared | Salesforce Pardot. Used to store and track if the browser tab is active. |
Cookie | Duration | Description |
---|---|---|
bcookie | 2 Years | Browser identifier cookie. Used to uniquely identify devices accessing LinkedIn to detect abuse on the platform. |
bito, bitolsSecure | 30 Days | Set by bidr.io. Beeswax’s advertisement cookie based on uniquely identifying your browser and internet device. If you do not allow this cookie, you will experience less relevant advertising from Beeswax. |
checkForPermission | 10 Minutes | bidr.io. Beeswax’s audience targeting cookie. |
lang | Session | Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. |
pxrc | 3 Months | rlcdn.com. Used to deliver advertising more relevant to the user and their interests. |
rlas3 | 1 Year | rlcdn.com. Used to deliver advertising more relevant to the user and their interests. |
tuuid | 2 Years | company-target.com. Used for analytics and targeted advertising. |