The Net Promoter Score (NPS) is a prominent customer satisfaction metric. At its core, the Net Promoter Score embodies the fundamental idea that all of a company’s customers fall into one of three categories: promoters, passives, or detractors.

Promoters are dedicated, repeat customers who enthusiastically recommend your products or services to others. Passives are customers who are satisfied, but lack any enthusiasm or loyalty; passives could easily switch to a competitor. Detractors are customers who are decidedly unsatisfied with your company.

Construction: Customers are asked to respond to a single survey question (on a 10-point scale): “How likely are you to recommend TaskUs?”

Net Promoter Score survey respondents that respond from 0-6 are termed “detractors,” 7-8 are considered “passives,” and 9-10 are deemed “promoters.”

Calculation: NPS = Percentage of Promoters – Percentage of Detractors